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What should facial skin care look like after thirty?

Jak powinna wyglądać pielęgnacja skóry twarzy po trzydziestce?

After turning 30, the skin begins to send the first signals about changing needs. Collagen production gradually decreases, and cell regeneration slows down [1]. This is not a reason to panic but a moment to take care of skincare. Check, how to take care of facial skin after thirty, to maintain its healthy, radiant appearance for years.

What changes in the skin after thirty?

Thirty-year-old skin is not the same skin you had at 20. Fibroblasts – cells responsible for producing collagen and elastin – start working slower. As a result, the skin loses firmness, the first fine wrinkles appear, and regeneration after a sleepless night takes longer [2].

Other changes, besides the already mentioned reduced collagen production, are:

  • slower cell regeneration – skin renewal cycle lengthens (making it thinner and more prone to damage),
  • reduced sebum production – skin becomes drier and more sensitive,
  • first signs of photoaging – discolorations and fine expression lines [3].

Facial care after thirty must consider these changes, focusing on hydration, protection, and stimulation of cell renewal.

Basics of an effective skincare routine after thirty

Morning care – protection for the whole day

How to take care of your skin all day long? 

  1. Start with gentle cleansing foam or gel with low pH, sulfate-free. This helps maintain the skin microbiome balance [4].

  2. Then you can use, for example, vitamin C serum, which neutralizes free radicals and supports regeneration [5].

  3. Moisturize the skin (this prevents dryness and slows down loss of elasticity). A cream with humectants like glycerin, which strengthens the protective barrier, works well [6].

  4. Apply SPF cream (min. 30). UV radiation passes through windows and reflects off snow, so protection is needed regardless of the season or workplace [7].

Evening facial care – time for regeneration

Evening facial care this is the time for intensive regeneration. After removing makeup and impurities, the skin can effectively absorb active ingredients. This is the best time for retinol, exfoliating acids, or peptides that stimulate collagen production [8].

In the evening, primarily use:

  • makeup remover liquid, oil, or milk and cleansing gel this allows you to remove makeup and impurities and prepares the skin for better absorption of active ingredients [9],

  • pH restoring toner – alcohol-free, with fruit acids; helps maintain skin balance and supports its natural protective functions [10],

  • regenerating serum – with retinol, peptides, or niacinamide, which support cell renewal and stimulate collagen production [11], 

  • rich night cream – preferably with ceramides and hyaluronic acid [12].

What to avoid in skin care after thirty?

Primarily avoid excessive cleansing (no more than twice a day) and too frequent use of masks and peels, as this can lead to irritation and skin problems such as rosacea [13].

What else can you do to slow down the skin aging process?

Besides classic care, it is worth considering modern methods supporting skin regeneration, such as light therapy. ZENT® DermaLight™ is an intelligent LED mask that uses light to stimulate cellular renewal. The device emits 216 beams in four wavelengths:

  • red light – stimulates collagen production and smooths wrinkles,
  • blue light – has antibacterial effects, reduces imperfections,
  • yellow light – improves microcirculation and reduces discoloration,
  • infrared – supports deep cell regeneration [14].

Thanks to LightFloat™ technology, the mask keeps diodes 1.5 cm away from the skin, providing even illumination without overheating. A single session lasts 20 minutes, and results are visible after just a few weeks of regular use.

SEE ALSO: LED phototherapy – scientific basis of action

After thirty, the skin requires a thoughtful routine that considers its changing needs. Regular cleansing, moisturizing, SPF protection, and active ingredients like retinol or hyaluronic acid are the foundation of healthy skin. Modern technologies, e.g., LED light therapy, can effectively support natural regenerative processes. Remember – consistency brings the best results, not revolutionary changes.

FAQ – most frequently asked questions

When to start anti-aging care?

Anti-aging care can be started around 20-25 years of age. Observations confirm that younger people who start using skincare products earlier are more aware of the skin aging processes and take more effective preventive actions [15]. 

Can retinol be used in summer?

Yes, but always with a high SPF filter. Retinol increases skin photosensitivity, so sun protection is crucial. Many people prefer to use retinol only in the evening throughout the year [16].

How to care for facial skin on a limited budget?

Focus on the basics: gentle cleansing, hydration, and SPF filter. One good retinol cream will give better results than several average products. 

SEE ALSO: LED face mask – which one to choose and what to consider when buying?


References:

[1] D. M. Reilly et al., "Skin collagen through the lifestages: importance for skin health and beauty", Plastic and Aesthetic Research, 2021.
[2] M. A. Cole et al., "Extracellular matrix regulation of fibroblast function: redefining our perspective on skin aging", Journal of Cell Communication and Signaling, 2018.
[3] ] L. Rittié et al., "Natural and sun-induced aging of human skin", Cold Spring Harbor Perspectives in Medicine, 2015.
[4] Sooyoung Kim et al., "A consistent skin care regimen leads to objective and subjective improvements in dry human skin: investigator-blinded randomized clinical trial", Journal of Dermatological Treatment, 2020.
[5] K. Rodan et al., "Skincare Bootcamp: The Evolving Role of Skincare", Plastic and Reconstructive Surgery Global Open, 2016.
[6] Dalibor Mijaljica et al., "A Daily Cleansing-Moisturizing Routine for Maintaining Skin Integrity in Aged-Care Residents: A Case Report", Dermato, 2025.
[7] Yingxue Huang et al., "Effects of skin care habits on the development of rosacea: A multi-center retrospective case-control survey in Chinese population", PLoS ONE, 2020.
[8] Francine Santoro et al., "An Open-Label, Intra-Individual Study to Evaluate a Regimen of Three Cosmetic Products Combined with Medical Treatment of Rosacea: Cutaneous Tolerability and Effect on Hydration", Dermatology and Therapy, 2019.
[9] Patricia K Farris et al., "A Novel Protection and Repair Skincare Regimen Shows Efficacy for Improving Environmental Skin Aging", Journal of drugs in dermatology : JDD, 2024.
[10] Pavithra H. N. et al., "Role of skin circadian rhythm and the effect of day and night cream: a survey on Indian dermatologists' and cosmetologists' views and patient experiences", International Journal of Research in Dermatology, 2024.
[11] Z. Draelos et al., "Clinical Benefits of Circadian-based Antioxidant Protection and Repair", Journal of drugs in dermatology : JDD, 2020.
[12] Fabrizio Spada et al., "A daily regimen of a ceramide-dominant moisturizing cream and cleanser restores the skin permeability barrier in adults with moderate eczema: A randomized trial", Dermatologic Therapy, 2021.
[13] Guo Li et al., "Excessive cleansing: an underestimating risk factor of rosacea in Chinese population", Archives of Dermatological Research, 2020.
[14] Ziwei Guo et al., "The Application of Light Emitting Diode (LED) in Cosmetic Dermatology", Photodermatology, photoimmunology & photomedicine, 2025.
[15] Yu Wang et al., "Relationship between Skin Management Actions and Skin Management Room Use and Skin Aging Awareness in Chinese Adult Women", Asia Europe Perspective Association, 2024.
[16] S. Khalil et al., "Retinoids: a journey from the molecular structures and mechanisms of action to clinical uses in dermatology and adverse effects", Journal of Dermatological Treatment, 2017.

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